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Fergus Radio: A Soundtrack to Small-Town Spirit

Nestled along the banks of the Grand River in Ontario, Canada, the town of Fergus may be modest in size, but it boasts a vibrant cultural heartbeat — and much of that pulse can be felt through its local radio waves. At the forefront of Fergus’ radio scene is 88.7 The River, a community-driven station that has been broadcasting since 2016, quickly becoming a cornerstone of local identity and connection.

Unlike larger urban stations that cater to broad demographics, 88.7 The River embraces its local roots. It offers a refreshing blend of rock, pop, and country, all wrapped in programming that speaks directly to the people of Fergus. Whether you’re commuting, relaxing at home, or attending a community event, chances are 88.7 The River is part of the backdrop.

Rock enthusiasts, in particular, find a home here. From classics of the 70s, 80s, and 90s to modern-day anthems, the station delivers a nostalgic yet fresh sound. Popular segments like The Morning Buzz and The Afternoon Drive offer more than just music — they provide news updates, weather reports, and a lively commentary on community life.

But the station doesn’t stop at rock. Weekend staples like The Weekend Throwdown and The Roadshow expand the playlist to include pop hits and country favorites, ensuring that every listener feels represented. This genre diversity has allowed 88.7 The River to cultivate a wide-ranging audience that reflects the eclectic tastes of Fergus residents.

What truly sets 88.7 The River apart, however, is its unwavering dedication to community storytelling. The station regularly features interviews with local figures, shines a spotlight on grassroots initiatives, and brings listeners the latest in regional news. This local-first philosophy has transformed the station into more than just a radio frequency — it’s a trusted neighbor, a storyteller, and a community cheerleader.

For those tuning in from Fergus or the surrounding Wellington County, the radio dial offers more than entertainment — it’s a reflection of small-town pride and a testament to the power of local media. Through its diverse programming and community focus, Fergus radio continues to play an integral role in keeping the spirit of the town alive and well.