WZRF- LP

WZRF-LP, known on air as 99.3 The ZURF, occupies a distinctive place in the Wilmington, North Carolina radio landscape. Broadcasting from the heart of the coastal city, the low-power FM station has built its identity around a clear mission: to serve southeastern North Carolina with a carefully curated blend of Classic Rock, Album-Oriented Rock (AOR), and deep album cuts that rarely find space on mainstream commercial playlists.

Branded as Wilmington’s only Classic Rock and AOR station, The ZURF appeals to listeners who value musical depth over repetition. Rather than focusing solely on chart-topping singles, WZRF-LP digs into full albums and lesser-known tracks from rock’s most influential artists. This approach reflects the spirit of traditional AOR radio, where DJs act as music guides, introducing audiences to songs that helped shape rock history but are often overlooked today.

As a low-power FM station, WZRF-LP plays an important community-focused role. LPFM stations are designed to serve local audiences, and The ZURF embraces this ethos by tailoring its sound and personality to Wilmington and the surrounding coastal North Carolina region. Its programming resonates with longtime residents, music enthusiasts, and beach-area listeners who appreciate a soundtrack that fits the laid-back yet culturally rich character of the coast.

The station’s online presence extends its reach beyond the limits of traditional FM broadcasting, allowing fans to stream the station and stay connected regardless of location. This digital accessibility helps The ZURF maintain relevance in an era where radio increasingly competes with on-demand platforms, while still preserving the human-curated feel that defines AOR radio.

In a media environment dominated by tightly formatted playlists, WZRF-LP stands out as a reminder of what radio can be at its best: local, passionate, and musically adventurous. For listeners in Wilmington and beyond who crave classic rock with substance and soul, 99.3 The ZURF remains a vital and refreshing voice on the dial.