91X (Tijuana/San Diego) - 91.1 FM - XETRA-FM - Tijuana, BC

91X FM Radio Local. Independent. Alternative. The leader in new music && artist discovery, based in San Diego, CA. A trusted voice in the local music scene since 1983.

91X is a popular radio station that broadcasts in both Tijuana and San Diego. The station is broadcast on the frequency of 91.1 FM, under the call sign XETRA-FM, and is located in Tijuana, Baja California, Mexico. The station is widely known for its alternative music programming, and has been a mainstay in the San Diego music scene since its inception.

The station's format is primarily alternative music, featuring a mix of classic and modern alternative rock, indie, and punk music. It also features a range of other genres, including hip hop, reggae, and electronic music. The station has a focus on new and emerging artists, and regularly plays tracks from up-and-coming bands and artists.

One of the defining features of 91X is its commitment to local music. The station has been instrumental in promoting the San Diego music scene, and regularly features local bands and artists on its programming. This has helped to create a strong sense of community around the station, and has made it a favorite among music fans in the region.

The station is primarily broadcast in English, and is popular with both American and Mexican listeners. Its location on the US-Mexico border has made it a unique cultural institution, and has helped to foster a sense of cross-border community.

In addition to its music programming, 91X also features a range of other content, including news, weather, and traffic updates. It also has a number of popular talk shows, which cover a range of topics including politics, sports, and entertainment.

The station is known for its talented and engaging hosts, who bring a high level of energy and enthusiasm to their shows. One of the most popular hosts on 91X is Moi Merino, who has been with the station since its inception and is a beloved figure among its listeners.

Overall, 91X is a highly regarded radio station that has had a significant impact on the San Diego music scene. Its commitment to alternative music, local artists, and community engagement has made it a favorite among listeners, and has helped to shape the cultural landscape of the region.