CITY FM 96

CITY FM 96: Connecting Communities Across Eastern Uganda

CITY FM 96 — broadcasting on 96.0 MHz from Jinja, Uganda — has carved out a distinct presence in the country’s vibrant FM radio landscape. With a mission to inform, entertain, and unify listeners across rural and urban communities, the station blends local voices, music, and news to reflect the cultural heartbeat of the Busoga region and beyond.

Founded with Purpose
Though the station’s roots trace back to its private incorporation in May 2015, CITY FM 96 began full broadcasts in subsequent years and has steadily grown its audience since. It was established to bridge a critical gap in media: delivering programming in local languages like Lusoga and Luganda, while also incorporating English, to reach a diverse cross‑section of listeners.

From its studios at Plot 27 Lubas Road in Jinja, the station describes itself as “connecting communities,” a mantra reflected both in its content and its broader outreach initiatives.

Audience and Coverage
CITY FM 96’s signal covers an impressive range of districts throughout the Busoga region, including core areas like Jinja, Kamuli, Iganga, Luuka, and Mayuge, and even extends into neighboring regions such as Busia, Tororo, and Mbale. The station’s strong FM presence ensures that rural listeners, who might otherwise lack robust media access, can tune into news, talk, and entertainment alongside their urban counterparts.

The station’s programming attracts a productive demographic of 25–50‑year‑olds, a group highly engaged with both community affairs and the broader Ugandan socio‑economic conversation.

Programming with Purpose
CITY FM 96 delivers a varied mix of news, talk shows, music, and community features. In addition to mainstream entertainment, the station actively addresses local socio‑economic issues, offering a platform for discussion and information that resonates with everyday life in Eastern Uganda. Talk shows often dive into topics that matter most to listeners — from politics and business to health and culture.

Beyond music and talk, the station positions itself as a tool for education and empowerment, with programming tailored to uplift and inform its audience on issues such as community development and civic engagement.

Community Engagement and Identity
CITY FM 96 emphasizes its role beyond the airwaves. By positioning itself as more than just a broadcaster, it seeks to be part of community life in tangible ways. The station’s branding, described on its official site as “connecting communities,” reflects its commitment to being a voice for its listeners while fostering a sense of shared identity and belonging.

Looking Ahead
Today, CITY FM 96 continues to grow as one of Eastern Uganda’s most dynamic radio outlets, balancing entertainment and hard‑hitting information with local relevance. Its reach into diverse districts and its commitment to multilingual, culturally resonant programming position it as a key player in Uganda’s radio sector — one that both reflects and shapes the conversations of the communities it serves.